Apricot (Formerly Quickfire / Microgaming) Provider Review 2025
Apricot — previously known throughout the iGaming industry as Quickfire under the legendary Microgaming umbrella — represents one of the longest and most influential lineages in online casino history. What began as a pioneering casino games and platform provider has now evolved into a modern platform and technology specialist that supports operators globally.
This review goes beyond the basic provider snapshot — we explore the history, shift in business strategy, platform offerings, legacy game portfolio, current focus, integration ecosystem, licensing and reputation, and what operators & players should know about Apricot in 2025.
📌 Evolution: From Microgaming to Quickfire and Now Apricot
Origins – Microgaming and Quickfire
Apricot’s story starts with Microgaming, founded in 1994 on the Isle of Man, widely credited as the developer of the first real-money online casino software in history. Over the next two decades, Microgaming built an unmatched reputation as a pioneer in slots, table games, mobile casino tech, progressive jackpots, and platform solutions.
In 2010, Microgaming expanded by launching the Quickfire platform — a distribution and aggregation solution that allowed casinos to easily integrate hundreds of games and third-party content under one API. Quickfire quickly became a core part of Microgaming’s market presence, powering game distribution to a vast network of online casino operators.
Strategic Restructuring and Rebranding
In 2018, Microgaming began a multi-year transformation, shifting focus from being purely a game provider to becoming an investment and platform-oriented tech company called Apricot Investments. This rebrand was designed to broaden business opportunities, embrace new technologies, and expand the company’s role beyond traditional content creation.
By 2022, the Quickfire games catalogue and distribution platform were sold to Games Global Limited, a newer but ambitious aggregator operator. This marked a major turning point — most of the games historically associated with Quickfire/Microgaming are now under the Games Global umbrella.
Today, what remains of the once-dominant Microgaming content business continues under the Apricot brand with a renewed focus on platform technology, sportsbook solutions, and strategic partnerships, while the iconic game portfolio lives on through external operators and Games Global integrations.
🎮 What Apricot Offers Today
Unlike its legacy operations, Apricot in 2025 is not primarily a standalone game developer. Instead, the company now focuses on:
1. Platform Technology & Casino Engines
Apricot powers back-end casino platforms used to deliver casino games, manage player accounts, wallets, reporting, compliance, and integrations across operators worldwide. Its system supports seamless connections to content from hundreds of studios and third-party licensors.
According to Apricot’s own materials, its platform supports:
These statistics underline Apricot’s scale as a technology and enterprise platform provider rather than a content studio. Apricot
2. Sportsbook Technology
Apricot also offers proprietary sports betting software, including odds engines, client apps, in-region hosting, and core betting services. One notable deployment is its partnership with Betway, which has seen extensive betting activity across global markets — demonstrating serious capability beyond casino alone.
3. Regulatory & Compliance Tools
With decades of experience in regulated markets, Apricot provides built-in compliance modules for KYC/AML, geo-blocking, responsible gaming tools, and reporting suitable for major jurisdictions. This institutional knowledge is a key advantage for operators who’ve historically trusted the Microgaming legacy.
🎲 Legacy Game Portfolio and Player Value
It’s important to clarify that Apricot does not directly publish or produce casino games today under its own banner. The historic Microgaming catalogue — including iconic slots, table games, and jackpots — has been absorbed by Games Global and partner studios.
However, the legacy game portfolio that originally circulated under Quickfire remains an integral part of what players experience at online casinos, often still labelled as “Microgaming Games” or “Quickfire Slots” within casino lobbies.
Some of the most famous titles linked to the Quickfire/Microgaming era include:
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Mega Moolah — progressive jackpot legend with multiple world records
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Immortal Romance — hugely popular story-driven video slot
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Thunderstruck II — enduring classic with rich bonus features
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Game of Thrones, Jurassic Park, Terminator 2 — high-profile brand collaborations.
These games continue to be enjoyed by millions and are widely available through Games Global integrations.
📊 Strengths & Weaknesses
✔️ Strengths
Industry Legacy and Trust
Robust Platform Technology
Multi-Product Support
Global Reach
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With regulatory compliance modules and multi-jurisdiction support, Apricot is positioned for operators targeting Europe, North America, and beyond.
❌ Weaknesses
No Longer a Content Producer
Brand Recognition Shift
Highly Competitive Market
📍 Licensing & Reputation
Apricot maintains a strong reputation grounded in decades of industry presence and compliance experience. Historically, as Microgaming, it held licenses in major regulated markets including:
Current platform technology complies with cross-border regulatory needs, helping operators meet strict standards for player protection and data security.
📈 What This Means for Casinos and Players
For Online Casinos
Apricot is now best understood as a platform partner, not a standalone games supplier. Operators looking for:
✔ Unified wallet systems
✔ Large studio aggregation via a single integration
✔ Sportsbook + Casino platforms
✔ Compliance and regulatory tooling
…will find Apricot’s technology capable and proven at scale.
For Players
Players won’t find games published by Apricot, but they will still enjoy the classic Microgaming/Quickfire content at many casinos — now powered and distributed by Games Global and allied studios. The quality, diversity, and availability of titles remain high, ensuring continuity of player experience despite the backend business evolution.
🧠 Final Verdict
Apricot represents strategic evolution over static legacy. While the company no longer operates as the traditional game creator it once was, it has successfully repositioned itself as a platform technology leader with wide industry trust, deep integration capabilities, and a growing footprint in both casino and betting sectors.
This transformation ensures Apricot remains relevant and influential in the modern iGaming ecosystem, preserving its heritage while embracing scalable, future-ready solutions for operators worldwide.
Whether you’re an operator evaluating platform partners or a player curious about the Quickfire brand legacy, Apricot’s story is a compelling blend of historical impact and forward-looking technology leadership.
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